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Brand check

A brand score for your texts. With an explanation for each finding.

Branddock checks every text of 50 words or more that it creates for your campaigns, pages and with the Content Creator, and every text you submit for a check, against your brand DNA. You get a score from 0 to 100, and for each finding you see what jars, how heavily it weighs and why. For pages created through the connector or the API, you get the score only, without findings.

Start for free How the brand score works

28 days free · 300 credits · no credit card

Three checks

Brand style, strategy and human.

Brand style: does the text use your words, and does it sound like you? Strategy: does another AI model find it on-brand? Human: is it free of AI patterns and of what your brand doesn't say? Together they make up the brand score.

For texts that Branddock creates, you see beneath the score how it is built up, per check. For pages created through the connector or the API, you only see the score.

Explanation

What's off, and why.

For each finding you see where in the text it sits, how heavily it weighs and why it doesn't fit your brand.

If a text scores below the threshold, you see the most important findings before you publish, with a link to the rest.

Improve

Improve, and you choose which version stays.

With "Improve automatically", Branddock rewrites the text up to 5 times. If the score barely rises twice in a row, it stops earlier. You choose whether to use the improved version.

If a text for your campaigns scores too low during creation, Branddock runs one silent improvement round and keeps the better version right away. An article with SEO optimization is the exception.

Per type of content

Your own bar per type of content.

Branddock sets the bar per type of content: short social posts lower than long articles.

You set how far "Improve automatically" keeps going per type under Settings → Validation.

Everywhere

For text from elsewhere too.

Check texts from Claude, ChatGPT, n8n or your own tools through the connector or the API. Or paste a text, a link or a file into Branddock.

The check itself costs no credits.

What it doesn't do (yet)

The brand score measures whether a text matches your brand. Not how your audience reacts to it, and not whether what it says is factually correct. You'll see whether something works under Publish and measure.

How the brand score works

Frequently asked questions

Which texts get a brand score?

Every text of at least 50 words that Branddock creates for your campaigns, pages and with the Content Creator, and every text you submit for a check. If you edit a text yourself afterwards, submit it for a check again.

Does the brand check cost credits?

No. A check via the connector or the API costs no credits either.

Who assesses the text?

Branddock calculates Human itself. Strategy is the judgment of an AI model; when creating, this comes from a different model family than the model that wrote the text. Brand style counts your own words, compares the text against your voice profile and, if your brand has personality traits, asks that same model whether the text shows them.

Discover the rest of Branddock

See it on your own brand.

Start with your own website: Branddock turns it into the first version of your brand DNA. Then you sharpen what only you know.

Start for free How the brand score works

28 days free · 300 credits · no credit card