Your brand, captured once. Used everywhere.
Branddock captures who you are, how you sound, how you look and who you do it for. Every text and every image Branddock makes starts there. In Claude and ChatGPT too.
From website to brand
Start with a scan, not a blank form.
Your website delivers the first version of your brand DNA: your brand foundation, personas, products, competitors and your visual identity. Then you sharpen what the scan can't know.
For each part you see how confident the scan is. Anything too uncertain, Branddock leaves out, and where the scan found nothing, it says so.
Brand voice
Sounds like you, not like AI.
Branddock pulls your tone and word choice from your website. Then add five to ten of your own texts, and Branddock builds a voice profile from them that grows with every new example.
The voice profile counts toward the brand score.
Style
Your visual identity, readable for every tool.
Colors, typography, logo and visual style from your website, or the agreements about them from your brand book as a PDF. Export it as DESIGN.md, so your other tools also know what your brand looks like.
DESIGN.md is in the export menu of your styleguide, and your AI assistant can request it through the connector.
Audience and market
Who you write for, and who you compete against.
Personas you can spar with and your competitors are part of your brand DNA. Trends you activate in the Trend Radar are included in your tasks.
Chat with a persona to test an idea before you make it.
Rules
Your don'ts become rules.
Words you avoid and phrases that don't fit your brand become rules. The brand check counts every violation.
A rule from your style guide that is about text counts as soon as you publish the style guide.
What practice shows.
What a loop proves comes to your brand DNA as a proposal: per field "now → proposal", with the evidence included. Branddock never changes your brand DNA on its own.
What it doesn't do (yet)
Branddock fills out your brand from what is public. What only you know, such as your strategy and your choices, you add yourself. A brand book as a pdf gives you your house style and tone, not your brand foundation.
Frequently asked questions
Can I use my existing brand book?
Yes, as a PDF of up to 20 MB. Branddock extracts the agreements about your colors, typography, logo, visual style and tone. Branddock cannot read a PDF that consists only of images.
What is BRAND.md?
A text file following the open brand.md standard that describes your brand for any AI tool. You export it from Branddock, or create it for free with the scan on our site.
Which languages does Branddock work in?
Branddock creates content in Dutch, English, German, French, Spanish, Portuguese and Italian. The app itself is in Dutch and English.
Discover the rest of Branddock
- AI teamA team that proposes, you decide.
- Brand checkA brand score with an explanation for each finding, on campaigns, pages from the app and anything you submit for a check.
- ConnectorsWorks in the tools you already use.
- Publish and measureOut into the world, and see what it does.
- LoopsIn developmentWork toward a goal, and learn what works.
See it on your own brand.
Start with your own website: Branddock turns it into the first version of your brand DNA. Then you sharpen what only you know.