Loops: your AI team works toward a goal and learns what works.
A loop is a goal that keeps track of itself. Branddock does what your connectors allow, checks for itself what is live, measures with the sources you already have, says honestly what it proved and prepares the next proposal. The pace follows the data. You decide once per round.
An agent on a schedule does work. A loop works toward a goal. You choose what you want to achieve, for example more inquiries through your website. Branddock prepares a plan, does what your connectors allow, checks for itself when something is live, measures it with the sources you already have and says honestly whether it worked, or whether it is still too early to tell. After that the next proposal is ready. You decide once per round.
1
Goal · Set once: what you want to achieve, where we measure it, and where you stand now.
2
Do · A work plan with the work already done. Branddock does what it can do safely; the rest is ready for you.
3
Measure · On the measurement date an honest verdict, with the evidence alongside.
4
Learn · Lessons that only apply after your yes, and the next proposal.
The pace follows the data. A loop on your website form checks every hour, a loop on clicks from Google search needs weeks. Branddock works out the pace from your measurement source, and tells you why.
How a round goes · Example
One round, from start to finish.In development
Take an installation company we made up. It wants more clicks from Google on its five service pages. Its site runs on a system Branddock can’t write to yet. Search Console is connected, Analytics isn’t. This is what the blueprint SEO content with evidence looks like then, screen by screen.
Example on a fictional brand. The screens are designs: loops are in development. We leave out the numbers on purpose.
Step 1
The gallery: what can this loop do with your connectors?
The Loops gallery holds blueprints: ready-made loops. For each blueprint you see what it can do with your connectors. Ready: Branddock measures, makes and prepares; you put it live, piece by piece. With your help: one step falls back to you, and you see which one. Waiting for a connector: the loop is missing a connector it needs. Then it doesn’t start yet; you see what’s missing and what you can already do.
LiveLive today: Connecting Search Console and Analytics.
In developmentThe gallery with blueprints and their states.
Example · design · in development
SEO content with evidence
See per page whether it brings clicks, with evidence.
Waiting for a connector: Search Console
This loop starts as soon as you connect Search Console.
What you can already do: Get measurable.
Connect Search Console
A tile in the gallery, before Search Console is connected.
Step 2
The connector card: “This connector unlocks …”
Every connector tells you straight away what Branddock can do with it, what it can’t, and what to watch out for. And which loops it unlocks.
LiveLive today: Connecting Search Console.
In developmentThe card with can, can’t, note and unlocks.
Example · design · in developmentfictional brand
Search Console is connected (installateur.example)
With this, Branddock can: measure your clicks and impressions per page and per keyword · look back up to 16 months for a baseline.
With this, Branddock can’t: change anything on your website · see where your visitors come from (for that: Analytics).
Note: the numbers run 3 days behind · if you pick a different site later, running measurements close.
This connector unlocks: SEO content with evidence and Get measurable.
SEO content with evidence
With your helpyou update existing pages in your own system, using our list. Branddock puts new pages on your Branddock page.
First outcome: after about 7 weeks · Checks daily, suggests something new at most every 2 weeks.
What you do: update existing pages, put new content live piece by piece, approve lessons.
The Search Console connector card, and below it the same tile after connecting.
Step 3
The start card “Start this loop”
Before anything happens, Branddock has read in your history, made a baseline measurement, recorded how your pages look now and set up a first plan. It all sits on one card in Waiting on you. Branddock sets simple measurement settings itself, with the reason included, and you can change them. Where Branddock does not choose for you, it asks you. With "Start this loop" you approve the plan, the measurement and the budget. That click is done by an owner or admin.
LiveLive today: Waiting on you, and what an owner, admin, member or viewer may do.
In developmentThe start card itself.
Example · design · in developmentfictional brand
Start this loop · SEO content with evidence
Goal
more clicks from Google on your 5 service pages.
How we measure it
Site: installateur.example · set by Branddock: the only site in your Search Console that matches your website · Change
Market: the Netherlands · set by Branddock: almost all your impressions come from the Netherlands · Change
What we measure: clicks from Google on your service pages, with Search Console. Runs 3 days behind.
What Branddock can’t see: phone calls, and whether a click became a customer.
Baseline
taken from your history · measurements checked value omitted in this example
Pages we track
we track 5 pages and 12 comparison pages. We’re recording what they look like now.
First plan
A · Just keep measuring · B · Three changes, work already done (see below)
Pace
Checks daily: Search Console delivers per day and runs 3 days behind. · Suggests something new: at most every 2 weeks, because with the clicks on your service pages there’s enough for a conclusion after about 9 days. · You hear about it: every Monday (change). · Look-back: as soon as 3 measurements are in, at the latest after 8 weeks.
What Branddock watches
your measurement, and clear drops in clicks.
Cost per month
value omitted in this example credits · checking and measuring cost nothing extra.
Start this loopWaiting for an owner or admin.
The start card in Waiting on you, as an owner or admin sees it.
Step 4
The work plan with the work already done
The plan comes with the work already done. New titles are shown as “was → becomes”. For each change you see who does it and when. What Branddock can’t yet do safely on your site is ready for you, with the reason. Branddock doesn’t stack changes on the same pages: otherwise nobody knows what did what.
LiveLive today: Building Branddock pages.
In developmentThe work plan, who does it, “was → becomes” and what we’re testing.
Example · design · in developmentfictional brand
#
What
Who does it
Where
When
Status
1
Titles and descriptions of 5 service pages
was: “Heat pumps | Installateur” → becomes: “Having a heat pump installed? Here’s how | Installateur” (+4)
What we’re testing
a question in the title · audience: homeowners · Measurement agreement: Search Console, 28 days after going live, compared with 12 pages we don’t touch · Reversible: yes.
You
Branddock can’t change this safely on your site yet. The list is ready.
installateur.example
Now
Planned
2
New page “Heat pump or hybrid: what suits your home?”
What we’re testing
a question in the title · audience: homeowners · Measurement agreement: Search Console, 28 days after going live, compared with 12 pages we don’t touch · Reversible: yes.
Branddock
On your Branddock page
Now, after you click Publish
Planned
3
Links from 3 blog articles to the service pages
What we’re testing
a question in the title · audience: homeowners · Measurement agreement: Search Console, 28 days after going live, compared with 12 pages we don’t touch · Reversible: yes.
You
installateur.example
After the measurement of 1
Planned
1Planned
Titles and descriptions of 5 service pages
was: “Heat pumps | Installateur” → becomes: “Having a heat pump installed? Here’s how | Installateur” (+4)
What we’re testing
a question in the title · audience: homeowners · Measurement agreement: Search Console, 28 days after going live, compared with 12 pages we don’t touch · Reversible: yes.
Who does it
You
Branddock can’t change this safely on your site yet. The list is ready.
Where
installateur.example
When
Now
2Planned
New page “Heat pump or hybrid: what suits your home?”
What we’re testing
a question in the title · audience: homeowners · Measurement agreement: Search Console, 28 days after going live, compared with 12 pages we don’t touch · Reversible: yes.
Who does it
Branddock
Where
On your Branddock page
When
Now, after you click Publish
3Planned
Links from 3 blog articles to the service pages
What we’re testing
a question in the title · audience: homeowners · Measurement agreement: Search Console, 28 days after going live, compared with 12 pages we don’t touch · Reversible: yes.
Who does it
You
Where
installateur.example
When
After the measurement of 1
The work plan with variant B unfolded: three changes, with who does them and where.
Step 5
The approval
One click on “Start this loop” approves the plan. You see exactly what it covers. New content never falls under it: it gets its own card, and only goes live when you click Publish. Piece by piece.
LiveLive today: Publishing after your confirmation, enforced on the server.
In developmentApproving a work plan.
Example · design · in development
Covered by this approval: the plan · the measurement agreement · the budget · the draft of the new page (doesn’t go live) · the list for you.
Still needs its own click: putting the new page live.
Start this loop
Then, in To review:
Publish? Heat pump or hybrid: what suits your home? · on your Branddock page
ViewPublish
What the approval covers, and the card that appears in To review afterwards.
Step 6
Live, and Branddock saw it for itself
Branddock only starts measuring when it sees the change on the page itself. You can report it, but you don’t have to. So you never measure from the wrong moment, not even when someone forgets to say it’s done. If Branddock still sees the old title after 14 days, it asks: “Is this live yet? We still see the old title.” A change Branddock sees that wasn’t in the plan never turns into a measurement by itself.
In developmentChecking that something is live. Today a report counts as live.
Example · design · in development
Change 2LiveLive since Tuesday 10:02, seen on the page
Change 1, firstIn progressNot seen yet (3 of 5 pages)ReportedWe check it ourselves; reporting makes it faster.
Change 1, thenLiveLive since Thursday, seen on the page
Change 1, thenMeasuringMeasurement runs 28 days; outcome 3 days later (Search Console runs 3 days behind)
Five statuses: Planned · In progress · Live · Measuring · Done. And where needed the flag Needs attention, with the reason: waiting on you, waiting on the web developer, not seen yet, connector gone or measurement disrupted.
The Status column in the work plan: change 2, then change 1 at three moments in a row.
Step 7
The measurement: one of three outcomes, with the reason
On the measurement date Branddock says one of three things per change: came true, did not come true, or can’t tell yet. With the last one it always says why: too early, too little data, or the measurement is disrupted. The verdict is a calculation with fixed rules, not an AI’s opinion. Under every verdict it says how it was calculated.
LiveLive today: Search Console, and visits on your Branddock pages, as a source.
In developmentThe verdict, the three outcomes and the calculation rule.
Example · design · in developmentfictional brand
Titles of 5 service pages
Live since Thursday, seen on the page
Clicks per impression: value omitted in this example → value omitted in this example·comparison pages: value omitted in this example → value omitted in this example
Came true
evidence: before/after with comparison · 5 pages, 12 comparison pages
How this was calculated: Search Console (installateur.example), 28 days before and after; the days between the last old and the first new snapshot don’t count.
Heat pump or hybrid (new page)
Can’t tell yet: too little data.
This page had too few visits for a conclusion. Proposal: measure for longer.
Links from 3 blog articles
Live since Monday, seen on the page
Can’t tell yet: too early.
Outcome in 31 days (28 days of measuring, Search Console runs 3 days behind).
The links waited for the measurement of the titles: Branddock doesn’t stack changes on the same service pages. That’s why their measurement only starts now.
Three measurement cards in Context › Loop and measurements › Measurements. We leave out the values.
Step 8
The strength of the evidence, in plain words
Every verdict shows how strong the evidence is. Five steps, always in words:
Branddock only says “worked” from before/after with comparison, and always with the evidence alongside. A lesson only mentions how big an effect was once it’s confirmed again.
In developmentThe strength of the evidence.
Example · design · in development
not enough data
too early, too little, or the measurement is off
first sign
before and after, but without comparison
before/after with comparison
compared with pages we didn’t touch, or with the same weeks last year
confirmed again
came true twice, independently
tested
a real test in which the platform itself split the audience
The five steps of the evidence; the measurement of the titles sits at before/after with comparison.
Step 9
“What else happened”: context from all your connectors, doesn’t count
Branddock reads along in all your connectors to help explain what happened. That sits under the verdict, never inside it. Context Branddock reads somewhere never counts as evidence; a measurement with a measurement source set up for this loop does. At most, context can make a verdict more cautious: if you confirm that something disrupted the measurement.
LiveLive today: The sources themselves: Search Console, following competitors, sending your newsletter.
In developmentWhat else happened, under the verdict.
Example · design · in development
What else happened (context, doesn’t count in the verdict)
New search terms your service pages appeared for (Search Console)
A competitor put a page about heat pumps online (seen on their site)
Your Tuesday newsletter linked to two service pages (Branddock)
Under the measurement card of the titles: what else happened, as context.
Step 10
The “This round” card: one decision moment
Once per round, Branddock bundles everything that needs your decision on one card, at the top of To review. Lessons only apply after your yes. The next proposal always has at least two variants, one of which is “just keep measuring”. Putting new content live is never part of this card: that stays piece by piece.
LiveLive today: To review, as a place in the room.
In developmentThe This round card.
Example · design · in development
This round · SEO content with evidence · since Monday
1. What we learned (2)
Titles with a question got more clicks at the same number of impressions; the comparison pages stayed level. Evidence: before/after with comparison. Applies only after your yes.
A blog article shows up for a search term that belongs to a service page. Evidence: first sign. Stays proposed.
2. Next proposal
A · Just keep measuring: no new changes, we finish the running measurements.
B · One new change, work already done: a second new page, “What does it cost to have a heat pump installed?” · plus: measure the first new page for longer. We leave the service pages alone until the measurement of the links is done.
Why this proposal · What counts in the measurement
3. Questions for you (1)
In the same weeks your newsletter went out with links to two service pages. Did it disrupt the measurement?
YesNo
If you say yes, the evidence for the titles becomes “first sign”. If you do nothing, the verdict stays as it is.
What Branddock saw (1)
a change outside Branddock on your contact page. Default: one-off change, not measured.
ApproveIf you do nothing: the loop keeps measuring on variant A. The lessons stay proposed.
The This round card at the top of To review, with lessons, the next proposal and a question for you.
Step 11
If you do nothing, nothing stops. And nothing goes live.
The loop keeps measuring on variant A: running measurements are finished, Branddock keeps checking, and the next round opens by itself. Lessons stay proposed and variant B stays open. You get a reminder after one and after two times your pace, then one email. Nothing goes live and your brand DNA doesn’t change.
Step 12
Everything in one place: your loop’s room
Every loop has its own room. At the top the four steps and where your goal stands; everyone in your workspace sees that status. In Progress the work plan, in To review the This round card, in Outputs the look-back and your monthly report, in Context the measurements, the pace and the connectors of this loop. Settings are kept separate. You share the monthly report as a link, with your client's logo if you are an agency.
LiveLive today: Rooms with this panel, and the share link for reports.
In developmentA room per loop, Loop and measurements, and a loop’s monthly report.
Example · design · in development
Goal
Do
Measure
Learn
Your agents’ work plan, measurement cards and proposals sit in the room, next to the conversation.
Progress
To review
Outputs
Tools
Context
Loop and measurements
Measurements · Pace · Connectors of this loop
The loop’s room, with the panel on the right and the Loop and measurements block in Context.
A blueprint is a ready-made loop. It doesn't ask for a specific provider, but for something a connector can do: measure, read, prepare a draft. Which state it has for you is something Branddock works out from your connectors. The first four come first, and the other six follow as soon as the connectors and the demand for them are there.
State for a workspace with Search Console and Analytics connected. Yours may differ: the gallery works it out.
First
Get measurable · one-off
Goal
make your goal measurable before you work on it
What it needs
one measurement source: Search Console, Analytics, your Branddock pages, or numbers you share yourself
What Branddock does
checks whether your measurement is correct, says what's missing and prepares the steps, for example a form on your Branddock page or an instruction for your web developer. It sets simple measurement settings itself, with the reason and a Change button
What you do
confirm the other measurement settings, or ask your web developer
State
Readystops after 14 days in which your measurement is correct
SEO content with evidence
Goal
more clicks from Google on the pages that matter
What it needs
Search Console (or an export) and a place to publish: your Branddock pages, your WordPress or your CMS through a connector, or you in your own system
What Branddock does
looks for opportunities, writes titles, descriptions and articles in your brand voice, prepares them up to just before live, checks what's live and measures
What you do
put live, piece by piece; update existing pages where Branddock can't; approve lessons
State
With your helpyou update existing pages with our list
Inquiries through your website
Goal
more inquiries through your site
What it needs
something that counts inquiries: a form on your Branddock page, an inquiry as a goal in Analytics, or you count (for example phone calls); Search Console for the search traffic
What Branddock does
prepares a landing page with a form, checks every hour whether your form works, measures
What you do
put live, pass on phone inquiries, confirm the goal in Analytics
State
With your help
Content opportunities with evidence
Goal
find topics there's demand for, and see whether your content gets visits on them
What it needs
your Branddock pages or Search Console, and a place to publish
What Branddock does
plans, writes in your brand voice, measures
What you do
put live, piece by piece
State
Readyon your Branddock pages
After that
Traffic dip recovery
Goal
bring back a page that's slipping in Google
What it needs
Search Console or Analytics
What Branddock does
sees a clear decline, looks for the cause and suggests recovery with prepared work
What you do
adjust where Branddock can't, approve
State
With your help
Customer questions into content
Goal
turn the questions customers ask into content
What it needs
a source of customer questions (your CRM, a form or an upload) and Search Console or your Branddock pages
What Branddock does
counts questions per topic (never literal quotes from customers), writes answers, measures
What you do
connect or upload questions, put live piece by piece
State
With your help
Product pages that sell
Goal
more visits and more sales on your product pages
What it needs
your product data (a connector with your webshop or a product feed as csv) and Analytics
What Branddock does
rewrites product texts in your brand voice and prepares them as “was → becomes”
What you do
apply them in your webshop
State
With your help· on revenue:Waiting for a money source
Email flows per persona
Goal
emails that get better per audience
What it needs
numbers per send (an export from your mail tool); sending can go through Branddock
What Branddock does
writes per persona, measures per send, tells you honestly when your list is too small for a conclusion
What you do
send piece by piece, upload the export
State
With your help
Ad adjustments
Goal
adjust ads based on what they do
What it needs
ad numbers as a measurement source (a connector or an export)
What Branddock does
checks as often as the source delivers, up to every hour, and suggests adjustments
What you do
budget, activating and pausing: always you
State
Waiting for a connector: ad numbers· with an export: With your help
Lead follow-up
Goal
follow up on new leads faster and more personally
What it needs
a CRM that reports new leads; measure with won deals as the count
What Branddock does
writes a follow-up email in your brand voice for each lead
What you do
send each email piece by piece
State
as a routine: does work, doesn’t learn ·Waiting for a connector: a count from your CRM
What you always do, even when it’s Ready: confirm the start, put new content live piece by piece and approve lessons. It only goes live after a person confirms that action, never by the agent itself.
Branddock sets simple measurement settings itself, with the reason and a Change button; the rest you confirm. In your own measurement tools (Analytics, Search Console), Branddock only writes after your confirmation.
Money counts as an outcome as soon as you connect a money source; a loop never spends money itself.
Alongside blueprints, the gallery lists routines: agents that do work on a schedule but don’t learn, like a competitor radar or a website check. More about your AI team
LiveLive today: Agents that do work on a fixed schedule (in the gallery these are called routines). You can already create those.
In developmentBlueprints and their states.
Connectors
Every connector brings its own possibilities. And its own limits.In development
The same loop runs largely through Branddock for one client and with more manual work for another. That depends on what your connectors can do. Branddock works it out step by step and shows you what a new connector would add.
Search ConsoleLive
What it does in a loopIn development
measuring: clicks and impressions per page and keyword, up to 16 months back
Unlocks, among others
Get measurable · SEO content with evidence · Content opportunities · Traffic dip recovery
Google AnalyticsLive
What it does in a loopIn development
measuring: visits, and inquiries if you have set them as a goal
Unlocks, among others
Get measurable · Inquiries through your website · Product pages
Your Branddock pagesLiveno connector needed
What it does in a loopIn development
Branddock prepares pages, publishes after your click, measures visits and forms, and sees for itself that it's live
Unlocks, among others
Get measurable · Content opportunities · Inquiries through your website
WordPress (self-hosted)Live
What it does in a loopIn development
read and see for itself what is live, and prepare new pages and changes up to just before live. It only goes live after a person confirms that action, never by the agent itself.
Unlocks, among others
SEO content with evidence, with new pages ready up to just before going live
Your CMS through the open connector (MCP)Live
What it does in a loopIn development
read along with the parts that are on (all by default; an admin turns off what isn't allowed), and see for itself when something is live; prepare drafts. It only goes live after a person confirms that action, never by the agent itself.
Unlocks, among others
the reading and review part of SEO content with evidence
Exports from your mail tool, ad account or CRMIn development
What it does in a loop
share your numbers with a recognized export, as a measurement with evidence
Unlocks, among others
Email flows · Ad adjustments · Lead follow-up
When a connector drops out
A loop never stops silently. If a connector drops out, you see it right away, with what happens now:
the step that relied on it comes up ready for you, with the reason;
the measurement pauses and is caught up if the source keeps history, such as Search Console and Analytics; otherwise you see a measurement gap;
a verdict with a gap in it becomes “can’t tell yet”, never a guess;
Branddock never reconnects on its own and never picks a different source or site on its own.
If you pick a different site or property, a new baseline measurement begins, after your yes. If Branddock finds a better measurement source, we first measure both for a while and you only switch over when you want to.
If you disconnect Search Console, SEO content with evidence stops measuring. Ongoing measurements become “can’t tell yet”. You can switch to an export.
Example · design · in development
SEO content with evidence
Needs attention
Search Console is disconnected. The measurement pauses; ongoing measurements become “can’t tell yet”.
ReconnectSwitch to an export
A loop in the gallery after Search Console has been disconnected.
LiveLive today: Connect Search Console, Google Analytics, WordPress and the open connector. Your Branddock pages work without a connector.
In developmentWhat a connector does in a loop, and the exports.
Your own loop
No blueprint fits? Put together your own loop.In development
In a conversation with Branddock, or in six steps:
1. Goal: what do you want to achieve?
2. Measure: a connected source, your Branddock pages, or “I’ll share it myself”.
3. Who does the work: agents, each with their own skills.
4. Where it ends up: which place, and therefore what Branddock is allowed to do there.
5. Pace: Branddock suggests it, with the reason. Slower is fine, faster is not.
6. Cost and start: what the loop costs per month, and what state it’s in.
A loop works toward a subgoal of your business strategy. Branddock suggests subgoals with the Suggest subgoals button; an owner or admin chooses.
If your loop measures nothing, it can’t learn. Branddock says so honestly and offers to save it as a routine: that does work, but doesn’t learn. As soon as it measures something, you can still turn it into a loop.
Coming after the first blueprints. A loop that works can also be reused as a blueprint, without lessons, pages or numbers.
LiveLive today: Build your own agents, through the wizard or in the chat.
In developmentPut together your own loop.
Example · design · in development
1. Goal
2. Measure
3. Who does the work
4. Where it ends up
5. Pace
6. Cost and start
A connected source
Your Branddock pages
I’ll share it myself
Start a loop for more inquiries
Putting together your own loop: six steps, with step 2 open.
Pace
The pace follows the data, not the calendar.In development
A loop has three rhythms, and Branddock calculates them from your measurement source: how often it checks, how often it suggests something new, and when you hear about it. Each rhythm comes with the reason. You can set it slower, never faster than the data allows.
Measurement source
Checks
Suggests something new
Why
Form on your Branddock page
every hour, to see whether your form works
as soon as there are enough inquiries for a conclusion
Branddock sees your form directly
Search Console
daily
at most every 1 to 2 weeks, depending on your clicks
delivers per day and runs 3 days behind
Google Analytics
daily
depending on your traffic
delivers per day
Ad numbers
up to every hour, once that source is available
at most once per day
an ad responds quickly, but deciding happens no faster than once per day
Export from your mail tool
after every send
per week
numbers per send
Numbers you share yourself
on your schedule
at most daily
a person counts
Report and budget
per calendar month
n/a
you work and invoice per month
Form on your Branddock page
Checks:
every hour, to see whether your form works
Suggests something new:
as soon as there are enough inquiries for a conclusion
Why:
Branddock sees your form directly
Search Console
Checks:
daily
Suggests something new:
at most every 1 to 2 weeks, depending on your clicks
Why:
delivers per day and runs 3 days behind
Google Analytics
Checks:
daily
Suggests something new:
depending on your traffic
Why:
delivers per day
Ad numbers
Checks:
up to every hour, once that source is available
Suggests something new:
at most once per day
Why:
an ad responds quickly, but deciding happens no faster than once per day
Export from your mail tool
Checks:
after every send
Suggests something new:
per week
Why:
numbers per send
Numbers you share yourself
Checks:
on your schedule
Suggests something new:
at most daily
Why:
a person counts
Report and budget
Checks:
per calendar month
Suggests something new:
n/a
Why:
you work and invoice per month
Deciding happens at most once per day, even if a loop checks every hour. Checking costs nothing extra. Branddock does not react to noise: an outlier has to be clearly larger than the usual fluctuation before anything happens, and an outcome only registers on the measurement date.
Example · design · in development
Pace of this loop
Checks: daily. Search Console delivers per day and runs 3 days behind.
Suggests something new: at most every 2 weeks. With the number of clicks on your service pages, there's enough for a conclusion after about 9 days.
You hear about it: every Monday(change)
Look-back: once 3 measurements are in, at the latest after 8 weeks.
The pace of a loop on Search Console, as it appears in the room.
LiveLive today: Agents on a fixed schedule: daily, weekly or monthly.
In developmentThe pace that Branddock calculates from your measurement source.
Learn
What's proven becomes knowledge about your brand. After your yes.In development
A lesson always rests on a measurement, never on context alone. It only applies once you say yes, and then it sits below your brand rules, never above them. What Branddock sees in your connectors can also come to your brand DNA as a proposal: per field "now → proposal", with the evidence included. You choose: apply, adjust, not now, or not right. Branddock never changes your brand DNA itself.
This way your personas and your positioning get tested against your own measurements.
In developmentLessons, and proposals for your brand DNA. These come after the first loops.
Example · design · in developmentfictional brand
Persona: the renovator
What practice shows
value omitted in this example
value omitted in this example
Most important question
now:value omitted in this example→proposal:value omitted in this example
Evidence: before and after, with comparison
ApplyAdjustNot nowNot right
A persona of Installateur with what practice shows, and a proposal for one field.
Commitments
What a loop never does.In development
1. Nothing goes live without your yes.
It only goes live after a person confirms that action, never by the agent itself. You approve the work plan once per round and see exactly what falls under it. If even a single field changes afterwards, Branddock asks again.
2. New content piece by piece.
Never in a bundle, not even in a fast loop.
3. Money is never spent automatically.
Budget, activating or pausing ads: always you. Money counts as an outcome once you connect a money source; a loop never spends money on its own.
4. Your measurement doesn't change without a reason.
Branddock sets simple measurement settings itself, with the reason and a Change button; the rest you confirm. In your own measurement tools (Analytics, Search Console), Branddock only writes after your confirmation. Branddock never picks a different source or site on its own.
5. An honest "can't tell yet".
Too early, too little data or a disturbed measurement: Branddock says so, with the reason. It never guesses.
6. No messages going out without you.
Emails to people outside your team go out piece by piece after your yes. On its own, Branddock only emails people with an account.
7. Your brand DNA doesn't change without you.
Lessons and proposals only take effect after your yes.
8. A budget you see in advance.
Before you start, you see what a loop costs per month. At 80% you get a notification, at 100% new AI work stops. Measuring always continues.
LiveLive today: Commitments 1 and 3 already apply to publishing and agents: nothing live without confirmation, and spending money never automatically.
In developmentThe eight commitments together, as a property of a loop.
For agencies
One loop per client brand. One summary for you.In development
Every client has its own loop.
In that client's workspace, with its own connectors, its own measurement and its own lessons. We start with one loop per client brand.
One overview instead of ten emails.
Branddock bundles what is waiting on you across all your clients into one summary.
Your client doesn't need an account.
Branddock emails only you. You share the monthly report as a link with your client's logo, on the schedule of your contract with that client.
What you learn stays with that client.
Lessons never go to another client. From an approach that worked for several clients, you can build your own working method: only with those clients' permission, and without any names or numbers in it.
LiveLive today: One workspace per client, permissions per workspace, and the share link for reports.
In developmentOne loop per client brand, the summary across all your clients and a working method drawn from several clients.
Example · design · in development
This week with your clients
2 things are waiting on you: client C (newsletter export) and client E (sign-off on the plan).
3 changes seen outside Branddock, 2 recognized as your changes.
Client B: Search Console has been disconnected since Monday. Measurements are waiting.
The week's summary, as an email to an agency with three clients.
Ourselves first
We're putting the first loop on our own site.In development
Before we set up a loop for you, it runs at our end: on betterbrands.nl, the site of the company behind Branddock. One goal, measured with Search Console, and a change we make ourselves outside Branddock. This way Branddock has to see for itself that it is live, exactly as it will for you. We'll show what comes out of it here. Even if it's “can’t tell yet”.
PilotIn development
Join the first loops.
For agencies and marketing teams who want to be the first to work with a loop, on their own brand or on a client brand.
What you get
You'll hear from us as soon as the first blueprints are ready for workspaces beyond our own. We won't name a date.
If your workspace fits the first round, you'll be among the first to work with a loop and we'll set it up together with you. We start with a few workspaces, so not everyone can start at the same time.
You decide per round, and we hear from you what jars. That changes what we build.
What we don't promise
An outcome. A loop honestly says what it could measure, even if that is "can't tell yet". Taking part doesn't mean you'll get more clicks or inquiries.
What we ask of you
A Branddock workspace with your brand DNA.
Search Console connected for the site in question, preferably with a few months of history. Analytics as well helps.
Someone who is owner or admin of the workspace and confirms the start.
One moment per round to decide, and the occasional short conversation.
For agencies: permission from your client to use their brand and their numbers. Your client doesn't need to have an account.
What it costs
Loops are part of the paid plans. A loop uses credits for what it creates and suggests; checking and measuring cost nothing extra. Before the start you'll see the cost per month. We agree it with you in advance.
We never connect your site or your client's site ourselves. You do that yourself in Branddock, and you can always disconnect again.
Frequently asked questionsIn development
Is this available yet?
No. Loops are in development and we won't name a date. What's already here: agents on a fixed schedule or triggered by an event, Search Console and Analytics you can connect, visits to your Branddock pages, a brand score on campaign texts, web pages from the app and anything you submit for a check, and rooms where you work with your AI team. What's still to come: the verdict per change, the lessons, and the gallery of blueprints. We're putting the first loop on our own site first.
What do I need?
A Branddock workspace with your brand DNA. At least one measurement source: Search Console, Analytics, your Branddock pages, or numbers you share yourself. Someone who is an owner or admin and confirms the start. And one moment per round to decide. A connector with your website helps: then Branddock does more itself. Loops are in development.
What if my numbers are too small?
Then the loop says: can’t tell yet, too little data. It doesn't guess. You get options: measure longer, fix your measurement, connect another measurement source, or adjust your goal. And the pace adapts: with little traffic, the loop suggests something less often. Loops are in development.
Does Branddock learn from other customers?
No. Your lessons, numbers and content stay in your workspace and are not used for other customers. That doesn't change unless you choose it yourself. An agency only learns from its own clients, with their permission.
Can it also work with numbers I keep myself?
Yes, for example phone inquiries. You share them through a form, a question on your schedule, or an export from your own system. How heavily they count depends on the evidence: an export counts more heavily than a typed number. A lesson that rests only on numbers you share asks for evidence and a second pair of eyes from your team. Loops are in development.
Which numbers count as evidence?
In a loop, numbers from your website count as evidence: Search Console, Analytics and your Branddock pages. Numbers from email, ads or your CRM count if you share them with an export. The rest of your connectors help with the explanation, but don't count toward the verdict. Loops are in development.
Does Branddock do things without me?
Checking, measuring, reviewing and making drafts within your plan: yes. Putting something live, sending it or changing your measurement: never without your yes. A loop never spends money itself.
What does a loop cost?
Loops come in the paid plans, not in the free trial period. A loop uses credits for what it makes and suggests. Checking, measuring and reviewing cost nothing extra. Before the start you see what the loop costs per month, and you set a budget.
What's the difference with an agent on a schedule?
An agent on a schedule does work: a report, a check, a draft. That's possible today. A loop works toward a goal, measures whether it works and suggests the next step. That's in development.
Start today with what's already here.
Capture your brand, connect Search Console and Analytics and put your first agent on a schedule. Then you have everything a loop needs.
LiveLive today: Capturing your brand, connecting Search Console and Analytics, and putting an agent on a schedule.
