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August 25, 2026

Branddock.app now speaks English too

Our homepage, pricing page, and platform overview can now also be read in English, automatically translated and checked against our own brand voice, not just run through a translation machine once.

Until now, branddock.app was entirely in Dutch, even for visitors with an English browser preference. That no longer fit a product built around AI agents like Claude and ChatGPT, which are used all over the world. So the homepage, the pricing page, and the platform overview are now available in English too, reachable via an /en address alongside the existing Dutch pages.

The translation runs through the same pipeline we use for brand content: an AI model translates the source text, and a second AI model, fed with our own brand voice guide, judges whether the translation still sounds like Branddock and not like a generic translation machine. Texts that don't pass that check are automatically rewritten and reviewed again before they go live.

We don't force anyone into a language. If you land on a Dutch page with an English browser preference, you'll see a small, dismissible suggestion to switch, never an automatic redirect. Shared links always point to the language they contain.

This news overview is itself bilingual from the very first post: exactly the approach we describe here, applied to ourselves. The rest of the marketing site will follow in stages.