Connect, publish, measure: from brand DNA to results
A brand that only exists in Branddock does nothing. That's why the past few weeks brought a new connector catalog, an open connection for any MCP server, Google Analytics via your login, publishing with a check up front, and copy that actually uses your brand words.
Branddock keeps what your brand is: the twelve brand assets, your voice, your personas, your style. That only becomes worth something when it arrives where your content lives: your CMS, your socials, your analytics, your mail tool. So over the past few weeks the work was in connecting, publishing and measuring.
Connecting: a catalog, and an open door. Connections have gotten their own gallery, with a detail page, a connect dialog and a guide for each app. You can have up to twenty open connections per workspace side by side, for example one per client site. And for everything that isn't in the catalog there's the open MCP connection: point Branddock at any MCP server, log in with OAuth or a key, and approve per tool what agents can do with it. You now connect Google Analytics with your Google login (no more pasting key files) and Search Console first asks which site you mean, instead of syncing everything your account can see.
Publishing: control before it goes out. Publishing to a channel now starts with a check: does this piece fit there? An Instagram post without an image or a text that's too long for the channel gets no further than the card, with a readable reason and a Retry button. To your self-hosted WordPress you send an approved piece as a draft; publishing straight to live always asks for an extra confirmation. And an agent you give access for that prepares a draft itself, never more than that.
Text that sounds like you. Two improvements you'll see back in every generated text. First, the words from your brand vocabulary now really make it into the text: before the fix, one of the nineteen brand words reached the text, now about half, and your voice guide keeps the vocabulary in every profile. Second, the brand check knows nine extra AI-tells: the adjective that fits every product, software that "wants" something, a paragraph that adds nothing new, a conclusion the reader had already drawn. They're tested as a writing rule, also via the MCP tools in Claude and ChatGPT, so you hold the same bar everywhere.
Measuring: what a piece did. With Analytics and Search Console connected, Branddock sees what a published piece delivered, and Iris recently measures whether AI assistants mention your brand for questions from your field. You share Remi's weekly report as a link in your client's house style, valid for ninety days and revocable. This piece's numbers land in the brief for the next one.
One file to take with you. If you want to use your brand outside Branddock, one scan gets you both BRAND.md and DESIGN.md: your brand and your visual identity as a text file, which you take along to any AI tool. Since August Branddock is on the official MCP register, the address book from which AI tools fetch MCP servers; you connect in Claude or ChatGPT via branddock.app/mcp.